One For One Movement - A Pair Of New Shoes Is Given To A Child In Need With Every Pair Purchased - TOMS.com

When we heard about this initiative, we couldn't wait to share it with you! Such a simple idea, yet so effective and rewarding. The idea is simple, for every pair of  TOMS shoes purchased a new pair of shoes is given to a child in need. Why shoes you may ask? Well according to the good folk at TOMS, "many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:

• A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
• Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
• Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential."

What struck us most about this was the passion clearly displayed by the amazing people behind TOMS, and  the commitment to make this happen. Please have a look at their website, read about their story and learn more about this initiative and even get involved yourself

One For One Movement - A Pair Of New Shoes Is Given To A Child In Need With Every Pair Purchased - TOMS.com